1. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. The process for ensuring that a public information message was accurately conveyed is typically called: A. Emergency Manager jobs 33,535 open jobs Serves as an advisor to the Incident Commander. For more information on AP style, go tohttp://www.apstylebook.com. This course can provide a basic understanding of the PIO function for those new to the position. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. The best approach is to meet with school officials early to determine when your program best fits their schedule. Determine information to be communicated to the public. Traditional media (print, radio, television). Resource Typing Definition for Response . Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? If you use an acronym, make sure your audience understands it. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. A defining characteristic of wiki technology is the ease with which pages can be created and updated. The latest information on activities, events, and resources. What are priorities within your organization? A public awareness campaign is a vehicle you can use to get your message out about being prepared. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Example: Press Release Using Inverted Pyramid Format. %%EOF (Unit 3), Recall preparation techniques that contribute to a successful media interview. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Blogs are a good tool to use to communicate with your audience. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Increased information needs can be handled. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Sit on your coat tail to keep your jacket from riding up. B. endstream endobj startxref Responsibilities of the Components of the ICS Organization. 50% C. 25% D. 5%, 9. 494 0 obj <> endobj B. an important part of the PIOs job. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Break your ideas into one subject per sentence. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. For highly technical information, it might be best to prepare a credible subject-matter expert to present. D. seek media release approval from the Communication Unit Leader., 24. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. C. is a failed theory and should not be used by modern public information officers. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. All of the above, 23. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Holding the session indoors, if possible. Include email addresses and Internet sites for the media contact. Many wikis are open to alteration by the general public without requiring them to register user accounts. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. . In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. 1. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. 140-character stand-alone micro-blog statements. (Incorrect), John enjoys boating, swimming, and fishing. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Video sharing sites to expand or market a story, and. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Now that you have some tips for better writing, lets look at how to write a news release. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Demonstrate that you are in the knowB. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Speculation C. Summarizing D. Bridging, 12. All goals should have a target date for completion. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). A campaign on hurricane awareness wont get much play in December. Spelling- and grammar-checking tools (printed and computer software). Click on a program for additional information. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream An important part of the PIOs relationship with the media is knowing what they want. Mayor Holden: Sometimes you have to get your story out very quickly. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. The press saw it. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. endstream endobj 495 0 obj <. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Sound bite B. The Public Information Officer may also perform a key public information-monitoring role. Treat all media fairlydo not play favorites with reporters. The role of the PIO is the same regardless of the type or size of the event. %%EOF Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Prepare a Go Kit filled with your tools, contact information, and other vital documents. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. You cant manage who shows up but you can and should manage contact with the site. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 That you will get them information and be back to brief themand then do so. Generally, there is no review before modifications are accepted. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Successful blogs are compelling and current, and encourage interaction with readers. 1955 0 obj <>stream This is a release that you post online. Campaigns that combine a mix of media are more likely to be effective in influencing people. Technology has a great impact on your ability to manage the message. Evaluation is crucial for judging the effectiveness of a public awareness campaign. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). A well-executed interview will likely not A. advance leaderships goals. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le News releases are one of the most commonly used tools for PIOs. (Unit 1), Describe the role and functions of the PIO. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Another way to express your key message B. Quantify results when evaluating public information efforts. As a PIO, your target audiences include . Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. D. Identify opportunities for public awareness campaigns. Describe the target audiences for the PIO. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. The 8-Step Communication Model includes:A. Assess the current situation B. 3 Step Guide for Assistance. First name. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. This awareness-level training is suitable for new PIOs. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen).
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