However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Just a heads-up that some of the services were reviewing here have affiliate partnerships with us, so we may earn a commission if you visit one of them and buy something. Facebook, Twitter, and Instagram are three of the most popular examples of a social network website. 1. 2018 Techboomers All Rights Reserved, https://techboomers.com/how-to-support-techboomers, The best 8 sites and apps like StumbleUpon: what to do now that its gone. in. To build your career in the Digital Marketing Industry, read this ebook on The Journey of a Digital Marketer. To show you how visual the platform is, heres a look at Instagrams search feed: Although basic users have minimal linking options, Instagram has tried to make the platform even more friendly for ecommerce businesses with the addition of Shoppable posts. I have been using StumbleUpon since the old days and I am quite surprised that it has lagged behind the other sites. How can I therefore assess what its like if I cant see anything that is on it? These platforms are very creative and experimental. Briefly explain the importance of each of the following. A great feature of these sites is the ability for the users to tag links, which makes them easier to search, and invariably, share with their followers. Once your profile is all set up, you can post regular updates about your business, like other pages, and answer customer post comments or messages. Along with Youtube and Vimeo, the more traditional social networking platforms have also begun to embrace video marketing more aggressively. [38], In October 2014, the company introduced a feature to allow users to chat about webpages that they discovered using StumbleUpon. You can also follow the collections of others to find things youre interested in. Though it has much more powerful search features than StumbleUpon, some of its functions are similar. How much time do you have to devote to strategizing around a social platform? There are six major types of social, each one having its set of characteristics: 1. (ii) Content that you use on these networks will also help you create a niche for your business and audiences who are in search of information concerning that niche will for sure visit your blog or site. Most people use media sharing sites such as YouTube, Vimeo, Dailymotion, Snapchat, Instagram and Pinterest in order to find and share pictures, videos, and other forms of media. Video Video and film based content such as television, movies, promotional videos, commercials and video-sharing websites. StumbleUpon also offers a Paid Discovery system for advertisers, and content marketers have taken notice. The real advantage of Twitter is that it lets you share content in real time. Social media has become an integral part of modern society. The world of social media is an ever-evolving beast, so it helps to get an update on the current state of affairs from time to time. That way, you dont have to deal with the roulette-style functionality of the website. Its outstanding. 23 of the BEST types of social media content. Navigating StumbleUpon feels like surfing a Web where every incoming WiFi wave feels tailor-made just for you. StumbleUpon is one of the social media sites that doesn't always get the recognition it deserves. [7][8], In late 2006, the company received informal acquisition offers and on May 30, 2007, the company was sold to eBay for over $75 million. October 07, 2009. For brands, TikTok can be the source of some confusion and intimidation. 5-8: Cases) (Ch. If youre really interested in interactive media, there are still a few viable ways you could get involved with Snapchat or TikTok. Then comes some anonymous social networks such as Whisper,After School and Ask.fm that are generally used for venting, gossiping, snooping sorts of activity. [21] In May 2010, StumbleUpon claimed to have more than 10 million members. But for a marketer or any brand, many other types of Social Media channels are there to explore, as they play a significant role in targeting and converting prospects. 1 for the outcast. StumbleUpon was shut down in June 2018. . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3798b15e-747c-485c-9978-e2892c7e9811', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Content might take more time and money to create. I hope it continues. Four of the most popular social bookmarking websites are StumbleUpon, Digg, Delicious and Reddit. When it comes to long-form video, Youtube and Vimeo are the leading platforms. If you want the scoop on what happened to StumbleUpon, weve got all the details, including: Well, StumbleUpon may be added to the long list of defunct social sites, but that doesnt mean you have to be completely done with organizing all your favorite things in one place. Twitter is a type of social media that lets you share text-based content, videos and images. [1], In September 2005, Camp met Silicon Valley investor Brad O'Neill, who provided early funding to the company, assisted the company with a move to San Francisco, and introduced the company to other angel investors that led to $1.2million of investments. Social Media Certification Course takes you through that kind of training on live projects and helps you be certified Social Media Marketer. "StumbleUpon Revs Forward After Exiting eBay; Rivals Facebook As Social Discovery Engine", "StumbleUpon breaks new record with 27.5 million Stumbles", "StumbleVideo: New Video Discovery Tool From StumbleUpon", "StumbleUpon Launches Video Referral Site, StumbleVideo", "StumbleUpon revamps video offerings for Wii browsers", "StumbleUpon Introduces StumbleThru, Launches Personalized Discovery for Flickr, MySpace, Wikipedia, YouTube and More", "New StumbleUpon Feature: Site Specific Stumbling", "eBay's StumbleUpon Acquisition: Confirmed at $75 Million", "Stumbleupon died right when we needed it the most", "Five Million Users And Nearly Five Billion Stumbles Later", "StumbleUpon To Launch su.pr ShortUrl Service", "Su.pr Combines URL-Shortening With the Power of StumbleUpon", "StumbleUpon's URL shortener Su.pr impresses [invites]", "So Long Su.pr, StumbleUpon's Link Shortener Shuts Down For Good", "StumbleUpon's Ebay Spinoff Valuation: $29 Million", "That Was Fun, But Now Ebay's Selling Off StumbleUpon", "StumbleUpon's founders buy service back from eBay", "Once the biggest source of social traffic on the web, StumbleUpon fights to stay relevant", "StumbleUpon Quietly Signs Up 10 Millionth User", "StumbleUpon Raises $17 Million in Funding", "StumbleUpon raises $17M as traffic climbs", "StumbleUpon Unveils Paid Discovery, Its New "No Click" Ad Platform", "StumbleUpon's New Addition Optimizes Paid Discovery Campaigns", "Personalisation and social discovery, Q&A with StumbleUpon CEO", "StumbleUpon Starts Exploring, Looking More Like Search", "StumbleUpon Launches Major Redesign, Welcomes Brands", "A more controlled stumbling with StumbleUpon channels", "StumbleUpon Reaches 25M Registered Users, Plans For Global Expansion and API", "StumbleUpon Revamps iOS App With Improved Navigation, Page Previews, And 'StumbleDNA', "StumbleUpon releases new site redesign in beta, featuring Pinterest-like stumbles and lists", "StumbleUpon Lays Off 30% Of Staff As It Restructures Company Into A Profitable State", "In Its First Acquisition, StumbleUpon Buys Video Recommendation Startup 5by", "Will Greg Isenberg's 5by Help StumbleUpon Maintain Its Momentum? Basic users on Instagram can only share links in their bio. Traditional social networking sites. Large audience: Billions of people use social media worldwide. (ii) Review content adds great value to any brand because it will influence more and the number of new buyers to attempt your services. (i) These networks offer a place to users for reviewing different kinds of products and services that they have used. Try the best Social Media Font Generator & convert your text into images with many styles to choose from. Hello, First of all, your information is very amazing and so much inspired by me. depends. This flexibility makes social networking platforms easy to begin a social strategy on because you can experiment with different forms of content before branching out to platforms that require more specific content types. How would you recommend a small business use StumbleUpon? Because of its "community-centric" approach, WW decided to focus its strategies on social media to attract new members and retain existing ones. Bookmarking & Content Curation Networks: Pinterest, Flipboard, 5. If the latest statistics are to be believed, 38% of listeners report buying the things mentioned in podcasts. The site aggregated videos from CollegeHumor, DailyMotion, FunnyOrDie, Google, MetaCafe, MySpace, Vimeo, and YouTube. Required fields are marked *. Maybe we should have a social network for outcasts. Users can share their thoughts, form groups based on their interests, curate content, upload photos and videos and participate in group discussions. Heres an example of what a board looks like: Before getting started on one or both of these platforms, youll want to determine whether your goal is to gain brand awareness or link-based traffic. Twitter. Somewhat like Pinterest, it allows you to add pretty much anything that you want to your account of bookmarks, whether its found somewhere out on the Internet, or just on your computer at home. A 2020 survey by OnePoll on behalf of Pearson and Connections Academy asked 2,000 U.S. parents and their high-school aged children about the "new normal" of high school . These investors included Tim Ferriss, Ram Shriram of Google, Mitch Kapor of Mozilla Foundation, First Round Capital and Ron Conway and the company was then valued at approximately $4 million. From there, you can manage and organize it in the way that suits you, and read it anywhere across Instapapers many platforms. They are very helpful in channelizing brand awareness for your business, plus, choosing this one to run different types of Social Media Marketing campaigns will help you generate website traffic and customer engagement. They help businesses by being a top-notch resource for doing immaculate market research. 3. For more information, check out our, The 5 Types of Social Media and Pros & Cons of Each, Pop up for FREE SOCIAL MEDIA CONTENT CALENDAR, Download Now: Free Social Media Planning Template, increase brand awareness, generate leads, and improve traffic, Facebook, Twitter and LinkedIn are some of the most prominently used forms of social media, individual user posts higher than business posts, 93% of influencer campaigns took place on the platform in 2018, what it takes to gain followers on Instagram, bigger audience base and better SEO capabilities, Videos can be longer than on other social platforms, 100 million monthly active users in the U.S. alone, companies are just starting to experiment, Social networking sites often integrate with scheduling tools like. $3,450,0001.5%\$3,450,000 \times 1.5\% Subscribe and receive exclusive insider tips and tricks on SEO. :), Comment *Thank you for the information it has been very helpful. Spotify - Like Pandora, Spotify is a music streaming service with a social media twist. Such types of Social Media are used to associate with individuals (and brands) on the web. Heres an example of what Reddits feed looks like. We're committed to your privacy. Social Networks Advantages of social media. [4][5], On February 12, 2007, StumbleUpon launched a version of StumbleVideo that ran on the Wii console, optimized for the Wii's smaller screen resolution. If you want quality, curated content about your favorite things, then Mix is for you. Pinboard continues to hold its own in the social bookmarking arena. . On going back recently to look at it again, I cant even view anything now unless I have an account. Gancho (2017) states that there are several types of social media, namely: 1) Social news sites, sites that allow access to . Upkeep on these platforms might require a photo budget or dedicated production time. Free and premium plans, Content management software. [29], In December 2011, the company launched a major redesign, including offering tools to allow users to have more control over content. Continue with Recommended Cookies. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Users vote . (ii) These networks are very result-driven for small businesses and startups as they can sell their products without any land-based office or store. Social networks. They are user-friendly and widely used by people around the world. The most commonly used microblogging website is Twitter. Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. Tumblr and Reddit both allow users to post about interesting niche topics, like memes, events, politics, and pop-culture. 5W PR is a leading digital pr and influencer marketing agency. Many sites can drive high volumes of low-quality traffic from StumbleUpon, for example. However, a post can show up higher when it is re-shared by other users. For a current outlook, check out our Ultimate Guide to Social Media Marketing. While Instagram and Pinterest can both be helpful tools for product shots and brand awareness, Instagrams active audience is much larger than Pinterests. . If you want to learn more about how Reddit works, we have a free course on how to use Reddit. StumbleUpon is a social network that helps you discover unique and interesting things across the Web. Download Social Media Font Font free on FontBolt. According to Shareaholics Social Media Traffic report from late 2013, StumbleUpon accounted for more publishing traffic than popular sites like YouTube, Google, LinkedIn and Reddit combined. If youre a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. One of the most popular types of social media sites is the photo and video sharing services. Zuider Zee. I get traffic from them. Certified Digital Marketing Master (CDMM), 1. But those who have used it know it is a powerful tool that lets users discover your site. If youre tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Create a fun, authoritative podcast, share it on your social profiles such as Twitter and Facebook, and wait for the leads to come in. Up-voting makes a post show up higher in Reddit feeds while down-voting does the opposite. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also dont want to miss great brand-awareness opportunities. Starbucks launched its first social media marketing initiative in 2009, well ahead of competitors, and has continued to use this promotional approach aggressively and creatively. You cant just sit around and cry about it. Meanwhile, Twitter has allowed users to launch live video streams which are powered by its Periscope software. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Starbucks utilized an integrated approach to its social media campaign by producing content for a number of platforms and sites. It's fair to say that Social Media, while it may wax and wane on an individual level, is a massive force collectively. Infographics. I used it a year after it first set up. Metacafe m Myspace N Netvibes n Newswine O Orkut o AOL P Pinterest p Paypal Q Quora q ICQ R Reddit r RSS S Skype s Stumbleupon . While youre on a news site or blog, you can simply click your bookmarking tool button. While many people have a blog on their website, platforms like Tumblr might be great to use if you havent set this feature up -- or just want to see what others in your industry are blogging about. (i) These discussion forums have a massive number of users and it ensures unprecedented reach for your business. [1] Users were able to filter results by type of content and were able to discuss such webpages via virtual communities and were able to rate such webpages via like buttons. Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. What is a social news site? 1. And with the advent of Google + (and by extension Search + Your World), it seems that the old "Survival of the fittest" should be changed to "Survival of the most . You can easily find the audiences who are interested in knowing more and more about the kinds of products and services that you offer. Besides bringing you awesome webpages, StumbleUpon allows you to submit webpages youve enjoyed, follow people and interests, see what your friends have shared, browse popular trending posts, photos and videos and create lists of pages you like. (iii) Yelp and Zomato are the types of social media platforms that offer location-based review services that will help you run location-based social campaigns. However, Pinboard prides itself on its functionality and speed, without the need to be overly flashy, so it includes other features like being able to copy bookmarks and content from other websites (such as Twitter and Instapaper), and to save a list of your bookmarks as a spreadsheet. Also, I enjoy visiting other blogs. Guess is one notable brand that has used its account to create trending campaigns with trendy hashtags. 1. What makes StumbleUpon so cool is that every time you use it, you end up on an epic journey through webpages you may have never found without the help of the tool. Some social media sites fall into multiple categories. Unlike Instagram, it allows all users to link directly to websites or product landing pages in posts. These two apps include AR/VR filters, musical overlays, and interactive games. We and our partners use cookies to Store and/or access information on a device. Facebook has creating connections and community building at its core. For example, if your website has a blog, consider the types of blogs you can post on social media to increase web traffic and brand awareness. Most services have additional social features such as profiles, commenting, etc. Id never heard of Stumbleupon, but then, Ive been an online marketer for over 12 years and NEVER posted on FB until a year ago. The main drawback of Pearltrees is that everything that you put on it is visible to anyone, unless you have a paid account. You can save articles, videos, recipes, lyrics really anything you come across while browsing the web. document.getElementById( "ak_js_8" ).setAttribute( "value", ( new Date() ).getTime() ); Join Digital Marketing Foundation MasterClass worth. You can then use Twitter to post about company updates, tag companies or customers in posts, retweet positive customer tweets, and respond to customer questions via tweet or direct messages. [32][21], In September 2012, StumbleUpon released an update for its iOS app that added "StumbleDNA," which aggregated content that was recommended for the user, trending content as well, as a section where users could view the activity of their StumbleUpon connections. The concept is simple: visit the site and click the button that says Take Me to a Useful Website. This seems like the perfect place to post what I find. Every bookmark put on Pinterest has to have a picture, video, or short animation to go along with it. Manage Settings systems to center around the types of information and content they want people to see on social media, especially when it comes to political news. The PLEASE skill. [23][24], In March 2011, the company launched Paid Discovery, its advertising platform, whereby users were redirected to the webpages of advertisers, which were disclosed as sponsored content. Although trends come and go, Facebook should be the second social media device used after blogging for the very reason that it takes brand awareness to the next level by making your company logo very visible and allowing people to easily share news about your business to all their "friends". Social News The users are allowed to post news links to the outside articles on the social news websites.