Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. The coronavirus test report of Sana Hashmi and her family members is negative. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Every day there is a new challenge and a new way to problem solving.". There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. She is someone who values the lessons life has to teach. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Its pretty hard to stop.. Some of the teachers that taught me are still there and they are my mentors, she says. Everyone has old and immunity compromised family members. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. And be the first to get updates on discounts, contests, products & promotions! No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. We were two recently married society girls and people sort of felt sorry for us because we worked. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Save my name, email, and website in this browser for the next time I comment. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. There is no long hard work challenge story here. Whats with the fair stuff? Complexion should not matter. Abroad, when a designer retires, the design house goes and finds the next top designer. SH: It made us a household name. Very admirable ladies.have created millions of jobs. A: Do you find retail a profitable business? He authored his memoir 'Truth Always Prevails' in 2014. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. We have entered the next level with prt and are investing in the product and the brand. Saadia Qamar March 20, 2011. But after becoming a mother my perception of life has changed. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. The greatest challenge she faces is dealing with the issues of HR. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. The next one I do, I will do with a gallery. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Hobby for privileged class with millions of important contacts. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. These are incredible achievements, and as mentors to the industry we need to focus on them. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Fashion never stops. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. I dont even have words for how good they are. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Text Us @ 9095 (For Residents Of Pakistan Only). Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. But the industry has won accolades and made fashion shine. But 27 years cant all be smooth sailing. Theyve broken the glass ceiling, to say the least. Thats why Sana Safinaz today has a very young dynamic.". They see we are committed to the brand; that we are moving forward, investing and building the brand. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. A: After prt are you contemplating another big project? Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . It has a huge filter down effect. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Clothes mean nothing until someone lives in them. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. But then someone else comes in and they start to take away your business and you wake up.". A: So it is contained? Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Mohsin (Ali Tawasuli) is the person who passes stuff for us. She also loves spending time with her husband, we are one team, once a week we have date night.. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. You have entered an incorrect email address! I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Women unnecessarily make themselves go through the guilt of not doing enough. Sana and I have no knowledge of retail; we are learning day to day. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Today India looks at our industry; their prt market is not as organised as ours. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Despite all this it is an achievement among theie friends as no one else did. Despite all her achievements, Shagufta is no stranger to self-doubt. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. While she loves her work, Sehrs Miracle Moment is her set of twins. Why are you asking a racist, I want to ask her?". Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. A: But it was your time with Lakhany Mills that made your name. A: How did you start? There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Again it was not a big vision; we said lets start this and see where it goes. March 24, 2020. Mehrs children are her little miracles. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Anugerah. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. We need to delegate and have younger people work with us. R they both sisters, both are doing grt job. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. We are a tiny business, for me it felt super uber cool to have my name up there. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. You will all grow. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. SM: Look at the number of Fashion Weeks taking place every year. You can never rest with retail. People dont understand the value of time; they stumble to their 11 am meetings at 1. Reams upon reams of cloth draped around each model. You need a strong and independent team with retail knowledge. The House of Sana Safinaz has been her home away from home. "Our first ever show was a disaster; I remember Safinaz cried after it. After that we decided that we are going to do lawn on our own. "The minute we dont have it we start to get bored. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Somewhere between her studies, family, and career she lost sight of herself. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. "What are you going to do? Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. Working for them has been one of the best decisions I ever made.. In fact every day there are moments of weakness. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. SM: In this business PR is very important. She is what she is today because of her mother. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. She was much older and that allowed her to become calmer and wiser. And it didnt stop there. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. The point is to keep moving forward and not letting difficult situations to pull you down. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. View the profiles of people named Sana Hashwani. Fashion is one of the few thriving businesses in Pakistan. LIMITED. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. It was like climbing a mountain. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Sana handles prt entirely on her own. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. I miss you.. A long story of the reason for infection was also shared on social media. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. But Im not. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. In fact she entered this field because of her own skin troubles. By 1970s, it had become Pakistan's largest cotton trading company. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Sometimes getting it all done is really hard. When you are young, you are fearless; you are at the beginning of things and you experiment. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Now, Paperazzi is on its 160th issue and the pressure is on. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. A: How does your interiors business fit in? SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. SM: With bridals and light evening wear. Hashwani took to Instagram to confirm that she had tested negative for the virus. We have just entered the prt field and it is a tremendous challenge. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. 30 (2019) Area served. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Some moments are yours and should just be yours so I try and do that. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. They have to be quite serious, have to be more composed, and not kid around. However, she is quick in dealing with them. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. To handle the business aspect, we are hiring professionals to push it forward. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. People come by word of mouth. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. They have . SM: We only cater to our clients. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Her strength and support is the reason behind the success of each and everyone in my family. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. So the price is a key point.". It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . "For me it used to be lawn," replies Safinaz. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. Facebook gives people the power to. Lawn is a phenomenon unique to Pakistan. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Sadaf makes it a point to make up for the lost time later when she wraps up her work. They respect me a lot., For this young artist, financial independence is of utmost importance. You have to keep on innovating," Safinaz says with absolute clarity. Its very involving and you have to be on top of your game. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Being a mother is hard work. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Confidence matters. We get into deep, long, and annoying conversations about post-colonial hang ups. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. Design schools are another phenomenon; they are very good resources to find designers. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. SH: Getting there. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. My work brings about so many positive changes in me. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. She doesnt use her phone much and takes a break from social media. Be proud to be brown! Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. SH: And a very exciting one. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. She has a basic skin regime that she follows daily. SH: Contained maybe; but it is a big business. You get in there; you bounce off them because they have different ideas. As a woman you have more responsibility of raising your kids well even if the father is very involved. Being human, she obviously gets tired and drained out. Suddenly, change came when Karma, HSY and Maria B. came on the scene. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. [7] When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. However, the company was nationalised in 1973. "Of course we do," says Sana. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Her house, according to her, is a madhouse. "It does, but you have to rise above it," responds Safinaz. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Rich getting richer. A: How do you escape this? You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Sana Safinaz is part of SSFR (PVT.) Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. SM: Retail is only as good as your team is. She had learnt her lesson. This is a time when most of them are bored, disgruntled or struggling. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. But we know we have to be resilient and go for it. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. When I moved to New York, something about Pakistan kept calling me back. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. The day they published their 100th issue was a major miracle moment for her. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Elite people with excellent financial resources making products for elite. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. There are times when you will have to choose between motherhood and work. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Im constantly evolving. The . Interiors is something we do out of passion. Amin A. Hashwani. Hashwani took to Instagram to confirm that she had tested negative for the virus. Best is to accept, go with the flow and breathe. We started when the industry was at zero. Chartered Accountancy was such a challenge for Shagufta. . While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. ", "It excites us, we love it," Sana is quick to respond. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. The statement was published at Sana Safinaz's official Instagram handle. Mehrs mother is her best friend. Elitist, and Impractical and expensive for the average woman. A: How much are you affected by the small players who copy your designs? Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I remember I worked from day 1. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. If you start thinking like that, youll be able to figure out your way through any situation. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. I felt like quitting at that moment.