68 0 obj <> endobj Read on for a step-by-step guide to getting sponsored. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Do research about the company. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Take notes. Expand awareness of their product? Keep that in mind when frustration sets in along the way. We believe auto racing sponsorship can offer a significant foundation from Your almost there! This is where your niche makes things easier. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. What assets of your property could potentially provide a good match for your sponsor's objectives? Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. All sponsors are encouraged to attend racing events. So fo ahead, drop them in the comments section below. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. How are you going to justify the cost of what youre offering? These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. . Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. First, provide a history of you and your racing team. These are generally labor services vs paying cash or parts. Is your audience someone who will actually buy their product? Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. But remember, a great proposal is about so much more than an attractive design. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Present the benefits you offer clearly and simply. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. If you cant think of anything to say or ask, consider whether the prospect is right for you. Your personal brand should show who you are as a person and go beyond your racing. i !16QRs"ASTaq2B#$345CDbrt In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. . NHRA/National Dragster. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. 0000000839 00000 n Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Your proposal must show depth and that you took the time to understand each sponsor. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. 0000000516 00000 n If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Once youve found the business youd like to approach, think about what their goals are. Sponsorship Proposal For . Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. This will re-iterate facts about the event benefits, and features. Advertisement Envato Elements (Design Without Limits) Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. The racing team approaches a mid to high scale business organization asking them for sponsorship. You can use this to get an idea of a suitable industry or company. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. w$ 4iw*\xKLZwI[}K|=Q|>W`! Go more into depth with your research to get a sense of their specific goals. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Gather the history of your racing career or racing team. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Limit the photos to no more than one or two per page for the best aesthetic. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Even at the pro level, the work, luck, and talent required to make a career is astronomical. These can include: Ok - so you have a good understanding of what you have to offer. Sponsorship proposal for Alfie Gendall Racing in 2021. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. 68 11 Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Our team becomes an extension of the marketing department of our sponsoring corporations or . <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. How long you have been racing. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. trailer Think about those reasons you stand out. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. If you have questions you think other race directors may know the answers to, or just want to chat about Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. This is where you set yourself apart from the rest. Make sure you get the details for the decision-maker. Do you have a very popular online presence? Sponsorships help defray these costs. Race Car Sponsorship Proposal Template. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Include contact information on the introductory letter and proposal. Are your posts in line with the companys current message? These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Group outing packages can be set up for larger groups from your business or organization. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. This will be key in making sure theyre happy throughout the year. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Look for brands that are actively trying to promote themselves and look at how you can add to that. How to Find a Sponsor as a Beginner Triathlete. This means trying to figure out: Listen. You might be getting involved in discussions on LinkedIn. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. You need to know this to be able to create a compelling case for why a business should sponsor you. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Type an introductory letter, addressing it to the person in charge of the organization. Make your direct pitch. . Harvick has spent 23 seasons in the NASCAR Cup Series. Agree 10.48% It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Strongly Agree 78.60%. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Until recently, this was called the Busch Grand National Series. The best way to learn about racing sponsorship is to read as much as you can about the subject. Racing Sponsors. After all, they're after your event as much as you're after their sponsorship! Instagram is a powerful platform for building a following and promoting your racing brand. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. You can customize the colors to match your company's brand. Feel free to drop Racing Mentor a message on social media if you have any questions. How to Write a Sponsorship Letter. Think about those reasons you stand out. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. How will your sponsor assess the sponsorship and whether it has been a success for them? Feel free to email jess@racingmentor.com. Easily Editable, Printable, Downloadable. Treat the race car sponsorship proposal as a business transaction. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . How invested will they be in the sponsorship's success. 0000051603 00000 n Available on your favorite podcast player. "The Forms Professionals Trust . From NASCAR, to Club Racing, to go-karting. The prototype race car is to be evaluated for its potential as a production item. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Consider trade magazines, local newspapers, and blogs too. Consider checking out Oval Track racing. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. One of the first things a prospective sponsor will do is check out your social media accounts. Announcement [Event.Name] (Event.Date) (Event.Location) What makes you different from any other person? Redline360. 0000000902 00000 n The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. No matter what you do, try and bring consistency into all elements of this process. Don't feel like you need to include a shiny proposal document in the first instance. You will use that information to get back to your sponsor with a winning proposal. Work from the outlines you prepared to include all of the important details. By getting your name into the press, your message is spread further than your existing audience. Download this 100 percentage editable presentation and get access to our highly . AB-InBev, the parent company reported 54.3 billion in profit during 2012. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Your approach should include details of how youll provide value to them. Do people regularly gravitate towards you for some reason or other? Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Make sure you only provide brief details of everything in the cover letter. Your true request is that you are asking to be part of the sponsor's sales team. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Print out the letter and mail it or hand-deliver it to the potential sponsor. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. If you want to prove value to potential sponsors in road racing, you need to get creative The NHRA secured its new title sponsor, Camping World, after a series of interactions . %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz The easiest way to get motorsport sponsorship is to build a network. A section about the car your drive. stream Take pictures of you, your team and your car. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. If you want to run in one of the very few racing series that do get sponsors and prize money? What makes you different from any other person? Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. %PDF-1.4 % E@!Euq[dIV%ehJQ5$ When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Contacting a sponsor is like contacting a potential employer. She also has edited and produced online content for those publications. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. You have to convince a potential sponsor that YOU are the person who will work for them. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Do people regularly gravitate towards you for some reason or other? Share your form with others. Include methods like cheque, e-transfer, PayPal, etc. "What does my event have to offer to potential sponsors?". To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Make a list of every racing expense you incurred over the past season and tally the entries. You need to think about why a business would spend money to sponsor you. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Do not plead. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). %PDF-1.3 Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. It takes only a couple of minutes. hb```"gVa1G2S\Z&80~QRse Drag racing is a sport that needs a lot of money to support it. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Dont just approach motorsport press for coverage. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Download. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. They must know what they are sponsoring so that they can decide whether to accept your proposal. We are a Military Team that runs in Michigan . . Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Sponsorship brings so much more than a logo on a car . We would like to pick up sponsors for our US Legends race car. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Many people think sponsorship is easy: Sponsorships are not charity. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Do not plead. This is by far the most useful and engaging type of proposal and the kind the template will help you create. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. A business or group sponsors a racer, providing monetary support. Research the sponsor you are targeting. Nationally Televised. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Everyone from the outside thinks that everyone racing cars has sponsors. Approach the deal as a win-win for both sides. . Sponsorship is much more than whether or not your car is a good platform to showcase their parts. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Edit your sponsorship agreement team online. 0000055057 00000 n Generic sponsorship proposals have little chance of convincing would-be benefactors. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Yet you can derive nearly all the same benefits. Race Directors Hub. The heart of your proposal lies in what you have for them. Argument template relies upon theory and the author's experience teaching this talent. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Valvoline has been there for as long as people have been racing cars. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Sign it in a few clicks. Fast shipping, quality parts. But these features dont work alone. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Write down every possible attribute you can give to a sponsor. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. There is occasional TV coverage, but it isnt major. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. All forms provided by US Legal Forms, the nations leading legal forms publisher. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. vve How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course).